Category Archives: Mindset

Some Power Questions for You (Mini-Activation)

Elizabeth PurvisIt’s no secret that this year has some big energy to it.  

It’s a Universal 11 Year, which brings with it an epic field of potentiality.  Meanwhile, 11 is a Master Number, with a very
high frequency.   

So a Universal 11 Year brings major transformation in people’s
lives overall. 

And for spiritual leaders, change agents and those of us who play in the realm of manifesting and transformation… the Universal 11 Year is a major invitation.  

In magic, we work with the energies present – to direct it toward what WE choose as magicians, rather than being swept along. 

So our theme of the year, here at Feminine Magic® has been… NOW is the time. 

This means that whatever you’ve been holding back on, whatever you’re waiting on, whatever is asking to come forward…  

It’s time to ditch the excuses and SAY YES. 

This includes things that, on the surface… may not make a whole lot of
“rational” sense. 

For example, I am in the process of losing 100 pounds. (40lbs down so far.  I’ll have a bigger update on that later in the week.)  

Sure, I’ve been “heavy” my whole life.  But huge, all-consuming battles with body image have never been my thing. 

Body is NOT my struggle.  I have plenty of other struggles.  But body is NOT the
big struggle. 

So losing 100 pounds feels kind of crazy.  But a force other than my ego mind is asking me to drop the weight. 

I don’t entirely “know” all of the WHY, yet. 

I do know, plain as day, that it is connected to my purpose of teaching magic to ambitious, world-changing women. 

All I really need to know is… that it’s time to say YES.  And so, I have. 

Also, right around the Spring Equinox, I made some major pivots to what I thought I was going to teach this year.  

So in April and May, I launched two new programs, back to back, with two brand new marketing campaigns. 

Both were extremely successful with higher enrollment numbers than I expected.  Both required a LOT of creative energy… that I hadn’t counted on
expending, frankly. 

Meanwhile, it also became clear that our team structure had to change, to birth what is being asked right now.  So over the past 90 days, I’ve been doing a complete overhaul – not just of team structure, but of our entire company culture at Feminine Magic®. 

None of this was planned.  None of this was particularly convenient.  

Honestly?  I kind of thought that I was going to sit back and work on marketing funnels all year.  

But that’s not what is being asked right now.   That would have been me hiding out from the Universal 11 Year energy… which is asking all of us who claim to be “spiritual leaders” to STEP UP. 

True leadership – spiritual, feminine, creative, paradigm-shifting leadership – is NOT for the faint of heart. 

The truth of the matter is that what we CHOOSE to say yes to during these big energetic shifts is EXACTLY what distinguishes those who thrive and make an impact, and those who stay stuck, spinning their wheels in scarcity. 

Right now, as I write this to you… it’s June 4th.  We are at the midpoint of the growth season of this Universal 11 Year. 

So it’s a great time to have a look at how you’ve been using this precious time
so far. 

Here are some questions for you to consider, to do just that… 

  • Have you been saying YES to what is asked?   
  • Have you been answering the call?  
  • Have you been willing to be uncomfortable?  
  • Have you been spending time in communities of other high achievers that are going to pull you forward?  
  • Have you been willing to completely change your plan when you know in your heart that’s what’s required – not just to create what you say that you want, but because that’s what’s required to say yes to your soul’s deeper calling… the one that your conscious mind can’t even really understand?  (This one may or may not apply to you… be radically self honest here.) 
  • Are you willing to get out of scarcity… move through fear… embrace your gifts as Magician and Creatrix… to surrender to the Universal TRUTH
    of abundance? 
  • Are you willing to look at your shadow side, embrace those parts of you that are begging to be healed… while releasing the internal structures that create more violence and separation on the planet? 
  • How can you bring even MORE of your Divine Self to the forefront?   
  • How can you allow the Goddess Within even more opportunity to lead, to co-create, to show Herself fully? 

Self-inquiry isn’t about judging yourself. 

A magician asks questions to get clarity, and information.  Clarity informs her
next choice. 

When I am making choices for myself I am often guided by my vision of where I CHOOSE to be.  

The choices that you make right now create your future. 

So today, on this Monday afternoon… or whenever you happen to be reading this… I invite you to review your past 90 days or so.    

Are you making the choices that are in alignment with what you SAY you want and who you say you choose to be?  

If so, my challenge to you is to go deeper.   

If not my invitation to you is to get very clear on what you want to create
and WHY.    

And then choose again.  

It’s not every day that we have the opportunities that are before us right here this year.  We all have a choice as to how we show up. 

Choose wisely.  Above all, choose true.

Sending love & magic,  

 

 

PS:  You may have heard that I am taking a group of powerful feminine magicians to Egypt this fall, for an initiate’s awakening experience. 

In a very real sense, Egypt is the birthplace of modern magic.  It is a place to awaken your power, and claim your magical lineage. 

To my mind, there is no better place on earth to activate your next level of awakening, and to dedicate yourself fully to the path of walking this world as your Divine Self.  

If you know you are here to create BIG things in the world… to carry BIG energy and to usher in the next level of consciousness… a spiritual pilgrimage like this one is the FAST TRACK. 

(Nothing against the slow road, of course, but…. I prefer quantum leaps over
incremental progress.) 

This is an intimate journey with a small circle of women, each one vetted by
me personally.    

If you’d like to be considered, send an email to elizabeth@goddessbusinessschool.com with the subject line:  Egypt Mystery School Tour and let me know WHY you are called.   

If it’s an energetic match, I’ll forward the invitation. 

But do it now if you’re feeling that tell-tale pull of activation as you read
these words. 

There are just a few places left, and I’m calling in our remaining leaders NOW. 

3 Manifesting Habits You Must Master To Create Money On Command

There’s nothing like the rush of manifesting your first big income breakthrough.

Manifesting cash windfalls of $10K, $30K, $50K or more when YOU choose is an experience like no other!

AND once the dust settles… you’re going to desire more.

Is it wrong or selfish to want this?

No way!!

Money is a physical manifestation of expansion.  It E-X-P-A-N-D-S the options available to you and empowers you to move through life exactly as you Desire.

And speaking of Desire… we are all born with the Desire for more.

So… you Desire more. You claim it as yours. You decide you’re going to go for it…

You’re GOING to manifest a new, bolder money goal…

And sometimes that’s where you find yourself stuck because the way you manifested that first or second or even third money goal, doesn’t always work when you decide to double or triple the amount you’re after.

You see, manifesting your next cash lump sum isn’t likely going to happen the exact same way as it did last time, especially when you set your sights on bigger (more triggering!) numbers.

The good news is, while the “how” might be different each time, there are 3 manifesting habits that pretty well guarantee your ability to create money on command if you take the time to master them:

Habit #1: Strengthen your decision-making muscle

Rapid manifestation – especially when it comes to money – requires decision-making.

You’ve got to be willing to make decisions and move forward.

I’m not talking about deciding what you want. That’s a given.

You’ve actually got to master the art of decision making and to be willing to make decisions based solely on your intuitive guidance. Working from the ether instead of logic and asking to be shown the right next step.

Call this person.  Create this program.  Charge X amount.

Easier said than done right?

I get it.

Most people are so used to researching every single knob-twiddle, hoping to know ahead of time how it’s all going to play out.

But overthinking just gets in the way of making decisions.  Wanting to know “how” just keeps you in the gap of not having it (i.e. anxiety and resistance).

Instead, get comfortable being in the mystery (that space between where you are and where you want to be) and receiving information from outside your rational mind.

The beautiful thing about making decisions is that you really can’t get it wrong!

Even amidst what feels like a “bad” decision you’re sure to receive new information that will allow you to course correct along the way.

Remember… everything you want is already here.  So every decision you makewith the pure intention of receiving your goal has no choice but to be a potential pathway leading you closer to said goal.

Bottom line?  Get comfortable making decisions quickly.

Habit #2: Let go with lightening speed

But what happens if you’ve been making decisions at a pretty rapid pace and the money still isn’t showing up? What then?

The ONLY cause of non-miracles is… (drumroll)… resistance.

In other words, you’re holding on to something that needs letting go of.

If the money (or anything you’re manifesting) hasn’t shown up yet, there is SOMETHING you’re still attached to and that attachment is blocking you from receiving it.

Letting go is pretty black and white.

You’re either resisting or you’re allowing. To allow you’ve got to let go (of whatever needs letting go of) and step in to the BE-ing (thoughts, feelings, energy, emotions and actions) of the one who has it.

So what do you need to let go of?

With money in particular, it’s two things:

  • Old habits and beliefs, some of which are unconscious
  • Resistance to the aligned actions you need to take to call in the money

This is where some of the well meaning, “feel good” manifestation teachings out there can really lead you astray.

They falsely leave you believing that resistance is a red flag and that your best bet is to choose what “feels better” and that isn’t always so.

Or, they have you focus on the “negative beliefs” holding you back.  What does that do?  Keep you stuck in the belief!

Want to know a better way to shift your programming?  Create a new experience.  (In other words, create the result.)

When you see the resistance to aligned action for what it is, space is created for you to let go.  The more you do it, the easier it gets.  Which brings me to habit number 3…

Habit 3: Take action, even if it doesn’t feel good

One of biggest reasons people struggle with manifesting bigger and bigger money goals, even when they’ve done it successfully before, is that they’re not willing to take the NEW action they’re being guided to.

One of the simplest and most common examples for business owners is *drum roll please*… picking up the phone.

If you’ve been in my world for any time at all you’ve probably heard me say: “Money comes from the Divine, through other people.”

Meaning, the money you’re trying to call in isn’t going to fall into your lap while you’re hanging out in meditation.

Money moves by ONE thing only, and that’s SALES.

This is why I often challenge my business coaching clients especially to pull on their big girl panties and start picking up the phone when they want to call in a lot of money fast.

This prescribed course of aligned action is almost always met with mega resistance.

“Holy crap, Elizabeth! Can’t I just send an email instead?”

“Who would I call anyway?”

“But this isn’t how I do things in my business.”

“OMG what will people think of me?”

I totally get it.

Reaching out is triggering for most people.  It was for me at one point too.

BUT receiving large amounts of money almost always involves taking action on the things you don’t want to do.  It’s about BECOMING the version of yourself who is willing to take bold, often uncomfortable, action as you’re guided in order to create space for the Universe to deliver exactly what you want.

Think of it like visiting the gym regularly in pursuit of a more toned body…

Until it becomes a habit, most people don’t want to go to the gym.

It feels like hell when you’re requiring your body to go past the limits of what you *think* you can do.  It would be so much easier to cozy up in your jammies for an extra hour. Eventually, though, the endorphin rush becomes addictive and in a fairly short time you see results that make the discomfort totally worthwhile.

But nothing happens until you get off your couch and head to your spinning class or yoga class or whatever it is.

Whether manifesting a strong body or your boldest money goals, aligned action is what actually brings the result in.

Speaking of action, let me sneak in one more bonus habit for you.  Because I love you like that 😉

Bonus habit: Set your business up so you never have to create money on command 

Mastering the habits I’ve shared here will make manifesting money an easy to repeat process for you.  AND…

.. despite the glamor of it, really isn’t a great long term strategy.

Manifesting money works… but wouldn’t you rather know with certainty that your bold money goal will be flowing to you, month in and month out?

If that’s true (and if you’re reading this I’m pretty dang certain it is), you want to master the habits of creating money on command WHILE setting up your business as a proper money channel. One that generates the money you desire on autopilot without constantly having to focus on your time, energy and resources on manifesting big windfalls.

What does it take to do this?

First, a willingness to stop looking at your business as it is today as the ONLY way for you to create money.

Then you’ve got to learn the structures you need in place so that simple, low effort actions (like sending out an email) will generate a steady flow of money in return.

And you have to do these things while staying committed to strengthening those habits of decision-making, letting go and taking action.

********

There you have it,  3 habits to help you manifest money on command and one juicy bonus to get you started on the path towards having abundant, consistent income as an effortless new normal.

You might be surprised at how “simple” these habits seem but making money (and a lot of it) is not rocket science.

Let me know in the comments… Are you willing to let it be easy?

 

A 5-Minute Ritual To Instantly Shift Your Energy

I am so happy and grateful and joyous to have been able to serve so many women in 2016!

That has been my home frequency this week, as we head into the holiday weekend, especially amid so many BIG changes, both in our community and beyond.

Let’s face it – 2016 has been a bit of a butt-kicker.

And while Christmas can be such a special time of gratitude and celebration, I know that it can also bring up a lot of stuff.

The holiday season can illuminate “the gap” – that void between where you are, and where you truly Desire to be.

(It doesn’t HAVE to, but it often does for many.)

If that’s you, you’re not alone.   2016 has been filled with some pretty challenging energy… individually and collectively.

We all want to feel good. We want to experience the magic that every day – not just the holiday – has the potential to provide.

And that can be tough in the midst of stress, upheaval, upleveling, or… you’re at your in-laws and your partner’s two older siblings have kicked off one of their screaming matches – again. 😉

So how do we keep our vibe high and energy clean, even in the midst of chaos – holiday, or otherwise?

Today I’ve got an energy practice for you, to help you do just that…

The best part – you can do it anywhere, anytime, in just about any situation, and the shift will stay with you throughout the day.

1. Get comfortable. You can do this while sitting in your meditation space, in front of your altar or anywhere you can sneak off for a few minutes to be undisturbed. (I do NOT recommend doing it in public spaces or anywhere you need to be awake and alert.)

2. Get grounded. Bring your awareness to your body; feel your feet planted beneath you, your seat on the chair, etc. Allow yourself to sink into whatever support you’re standing or sitting on; grounding in your body and breath.

3. Notice your energy source. We are surrounded by Creative, Universal Life Force Energy – all day, every day. But we often don’t notice it, as our ego mind or “thinking mind” is busy with the task of getting us through our day.

But that doesn’t mean the energy isn’t there. Your energy source is always there!

Your Essence is always there.

Allow yourself to notice or become aware of a brilliant globe of light above you, located just slightly out above your forehead. This is the light of your Essence, or what some refer to as your Highest Self.

Though you are visualizing, feeling or sensing this globe of light, it represents the pure, energetic part of you beneath the ego mind; the You that is a part of, and connected to, Divine Life Force Energy.   Notice the qualities and intensity of this light.

(When I do this exercise, the light is gold. It may be a different color for you, or if you like to work with color, you can intentionally choose the color.)

4. Allow this golden light to flow in through the top of your head and flow down throughout your body: in through your head, then down your neck and shoulders, arms, chest, back, etc… from the top of your head to your fingertips and toes.

As you allow the light in, you may wish to notice how it is clearing away any psychic debris it may encounter along its path – clearing, removing, releasing any stuck energy. Notice the sensation of this energy along its path.

5. Once the light has filled your body, allow it to expand and become stronger and brighter, allowing your being to fully inhabit this light, breathing deeply and slowly. Feel this light loving you, nourishing you, filling you with Divine healing and wisdom.

6. From this place, ask, “What is the gift in my current situation or challenge?” Allow the answer to come to you.

7. From this place, set a powerful intention for how you choose to BE in relation to the current situation.

Do you wish to feel love? Intend to be love.

Do you wish to feel peace? Intend to be peace.

Do you wish to be in a space of relaxed wisdom when, say, your mother-in-law is asking if you and your hubby ever plan to have kids… again, for the zillionth time?

Yeah. Set the intention to BE that.

Energy always follows intent, so you don’t need to “do” anything more than choose a clear path as to how you BE in this moment.

8. Give thanks to the Divine, to yourself, and to all the teachers in your life who are helping you to recognize and claim this gift. Let the light radiate your gratitude.

9. When you’re ready, open your eyes and carry this light with you as you move back into your day.

*****************

Remember that you are always surrounded by Divine life force energy – even in the midst of apparent chaos, including the holidays!

This energy is always available to you when you choose to tune into it, and this practice will help you do that every time.

Wishing you SO much love and magic this holiday season, and all the blessings your heart can hold!

How To Cultivate Unstoppable Confidence

Once upon a time.  I knew this girl.  Let’s call her Ellen.

Ellen was one of those girls who everybody loved.  As was the case with girls that everybody loved, I spent many moments trying to unpack what made her so special.  Because that’s what you do when you’re an awkward 12 year old.

I just didn’t see it… until one day in gym class.

We were doing something basketball-related.  Ellen was a basketball player, but on this day she wasn’t exactly rocking it.  Standing behind the free-throw line, she tossed shot after shot.  And missed.  Over and over again.

At a certain point it was getting embarrassing.  For me, I mean.  But she remained unfazed.

Finally, she made ONE shot.  Then another.  Then another.

Later, I went up to her.  “You were missing shots left and right.  But I never saw you get upset.  Why?”

She shrugged and said… “I’ve taken these shots so many times, I knew it was only a matter of time before I made one.”

Cue penny drop.

I had two realizations:

Confidence. That was Ellen’s je ne sais quoi.  (Bet you didn’t know that I used to be near-fluent in French. 😉 )

And…

Confidence is not something you’re born with.  Confidence is something you can learn.

Turns out I was partly off base on that one.  Confidence IS something you’re born with.  Watch some babies for a while and you’ll see what I mean.

The problem is, we un-learn it.   Circumstances and people become patterns and conditioned responses.  Until we choose something different.

Confidence is something you can learn.  To do so is a choice.

And it’s one of THE most important decisions we will ever make.

As a business coach I’m always being asked (in one form or another): What makes one person successful… and another, not so much?

It’s not just ONE thing…. but a big piece of it is confidence.

Without confidence… you won’t trust yourself, won’t make decisions, and won’t move forward.

So how do you cultivate unstoppable confidence?   I’m so glad you asked.  🙂

  1. Decide.

A few years back I was on stage for 5 minutes at a speaker training with my dear friends Jesse & Sharla of Thrive Academy.

I was doing my thing at the front of the room, and I could feel that I was owning that stage.

Afterward, a woman came up to me and commented on how I rocked it.   She was specifically referring to my confidence.

I thanked her for seeing that in me, pointing out that confidence had never come easy to me.

She said, “I actually don’t believe that.  You’ve always been as confident as you were up on that stage.  You just forgot.”

I immediately knew it was true.  Not just of me, but of everyone.  Confidence is a part of the Divine package that you already are.

So you have to decide.    Are you going to choose the reality of confidence, or the non-reality of doubt, fear, hesitation, timidity, not-enough-ness, too-much-ness, unworthiness?

It really is as simple as that.

  1. Sacred Commitments to Self

In magic, we say, your word is your wand.  You’ve probably also heard stage magicians using the word “abracadabra,” which means… “I create as I speak.”

When I say something, it is so.

Except for most people, it’s not.  Why?

Because most people don’t follow through on their commitments, especially to themselves.  And every time you break a promise to yourself, your confidence takes a BIG hit – usually without you even realizing it.

Fortunately, the opposite is also true.  Your confidence increases every time you keep a promise to yourself, whether it’s getting to bed by 10pm, having 5 Transformational Selling Conversations, spending an hour a day on a key project, or whatever it may be.

So if you want more confidence… make sacred commitments (aka goals) and follow through.

The key to making this work is to choose commitments that you can actually keep.    Set yourself up for success by choosing a goal that’s a stretch, but doable.   As you follow through and your confidence increases you can keep raising the bar.

What’s great about this from a magical perspective is you’re using all of your 4 Magical Tools… perception, choice, energy and faith.

Bonus tip:  When you set a goal, take aligned action quickly.  Waiting to act only creates “maybe” energy, which drains your confidence.  When you act decisively and quickly, even if you need to course correct or take a new action, it strengthens your confidence in your ability to respond to any situation.

  1. Commitments to Others

Think of all the people in your life to whom you’ve made implicit or explicit commitments:

Your partner…
Your kids…
Your clients…
Your JV partners…
Your friends and family….

Are you keeping those commitments?

Just like the promises we make to ourselves, our ability to keep our promises to others impacts our confidence.

For example, if you tell a client you’ll deliver a piece of content by a certain date and don’t do it, how do you feel?

It feels awful.  And there’s a part of you that starts to learn that the things you say are not to be believed, trusted, and counted on.

On the flip side, every time we honor a commitment – whether it’s picking up the dry cleaning for a friend or showing up on time to an appointment, or a lifelong vow to your spouse – the more you increase your faith in your ability to follow through and the more your confidence expands.

Which leads us to the next confidence-building key…

  1. Maintain Strong Boundaries

Keeping your commitments to others does NOT mean you have to do everything for everyone!

Weak boundaries are definitely a confidence-killer.

For example, saying yes when you want to say no (and vice versa).  Otherwise known as being afraid that someone isn’t going to like you if you say/act as you really feel.

Boundaries are your personal power.  Personal power (your ability to create as you think, speak, Desire) equals confidence.

When you’re clear on where you end and others begin and can communicate that authentically and with grounded presence, your inner confidence and sense of self is strengthened.

I challenge you to give it a try this week – find a place you’ve been saying yes that you really want to say no, make a new choice, set a boundary, and notice what happens to your confidence.

  1. Protect It.

It’s SO easy for our confidence to take a hit.  Why?

I believe that one of the reasons is because our brains are set up to make our primary feeling be… feeling crappy.   Low confidence equals staying in the same place – i.e., “safe” to our brains.  (Yes, I am oversimplifying here.)

So we need to protect our confidence.  Which means making it a priority.

Make commitments.  Keep them.  Guard your mind from negativity.  Guard your mind and energy field from well-meaning but people who would trample your dreams.

When you have a new idea, project or intention, protect the energy by staying silent for a while.  Reveal only what you need to those you trust.  This isn’t defensiveness, it’s honoring your creative process.

Make your energetic state a priority.  Which is what this confidence thing is really about.

*  *  *  *  *

You are Divine being having a human experience.  And as a Divine being you are instilled with all the confidence in the Universe.   You are also a beautiful BE-ing living in a physical body.

A couple of weeks ago, I was listening to a class with a good friend who also happens to be one of my favorite spiritual teachers.

Someone was asking her about confidence.  She said:

“Confidence is felt, not cultivated.”

Frankly, I don’t agree with that as stated.  Confidence IS cultivated.  Because while we can choose to feel confident (which is what she was getting at)… our brains are not necessarily going to be down with that if we’ve been programmed otherwise.

So choose first… then practice, practice, practice.    Past all the conditioning, experiences, the fear and resistance, and all those worldly illusions… to return to you to who you really are, a powerful – confident – Creatrix.

Let me know how this goes for you in our Facebook group!

What You MUST Pay Attention To If You Want Your Clients To Get Results

ep-blog-yay-for-results

We’ve been teaching the high-end model for years.

I love it. I truly do. I’ve seen SO many women completely transform themselves, simply by offering their services in a way that honors their magic.

And then start charging for it. A LOT.

Charging “a lot” is a new paradigm. It’s not the norm. It’s triggering.

So, naturally some nigglies are gonna come up, if you’re going to play the high-end game.

One of THE biggest is…. “I can’t promise results,” which is really code for… “OMG what if my clients don’t make it happen?!?”

If that’s you… on one hand, you’re right to be concerned. Facebook is FULL of stories of those who’ve been burned by high-end mentors, spending a TON of money with nothing to show for it.

On the OTHER hand… here’s why you can breathe a sigh of relief….

Whether your clients get the results actually has surprisingly little to do with your expertise.

I know. I know. Stick with me, here… 🙂

Of COURSE ya gotta have skills. You DO have to take responsibility for your skill set. You can’t perform surgery without knowing how to wield a scalpel.   Mastery is critical.

AND… you probably already have more than enough mastery to 2x or 3x what you charge for your services right now. (Mastery evolves over time, which means no matter what, you have to put yourself in the game. And be willing to be NOT masterful along the way.)

Fact is… there is ANOTHER factor that has arguably THE biggest impact on whether your clients get results. It has NOTHING to do with mastery of “the thing you do.” Without it, mastery of “the thing you do” actually doesn’t matter very much.

So what’s the OTHER factor?

What I like to call… the “yeah buts.”

YEAH but… I can’t really do it.

YEAH but… my family won’t like it.

YEAH but… I may lose love.

YEAH but… I’m terrified of being visible.

YEAH but… [insert your own here]

Simply put, the “yeah buts” are… resistance to change.

Human beings are WIRED to resist change. It is a neurological fact that as soon as we get close to something we want but have never had, our “squishyminds” (aka critter brain) will throw up an objection.

YEAH but… I don’t have the money.

YEAH but… I might have to give up something I care about.

YEAH but… I’m freakin’ scared.

Many “yeah but”s aren’t even verbal. It’s a feeling. A sense of STOP STOP STOP that’s deep in your clients’ body.

They won’t even know that it’s coming up… they’ll see something, have a circumstance, make something up, justify, rationalize why they are not moving forward. And whatever it is… it will look real.

It happens to all of us.

Years ago, when I was learning sales, I was introduced to this old adage:

“Take away all their yeah-buts and all that’s left to do is buy.”

Kinda crass, right? Not entirely true… but very close to true. (If you’ve had some sales conversations, you know what I’m talking about.)

The SAME THING happens once your peeps are enrolled in a program too, making it even MORE important that you pay attention to the yeahbuts and design your program around making them disappear.

Take away all the reasons for people to fail – or QUIT, which is more likely – and guess what?

They won’t.

They’ll transform. They’ll do things they never dreamed of. It’s freakin’ amazing.

Here are 7 program design best practices to dissolve the “yeah buts” – to help you create the conditions where NOTHING stands between your clients and the miracles they Desire:

  1. Know EXACTLY what their “yeah buts are.

Before you can change something, you need to know what you’re dealing with.

In my experience, the “yeah buts” fall into 2 categories. The inner game, and the outer game.

The inner game is the stories that people are telling themselves. Mindsets. I can’t be spiritual and make money. (In the sales realm, I can’t afford it and I don’t have time are two inner game biggies.)

The outer game is the ways the inner game shows up. Distraction, overwhelm, external drama. The dog ate my homework. Indecisiveness.

So… first things first: think of your ideal client and determine all the inner and outer game things that are likely to get in their way.

For example, for a sales coach, your clients are going to have beliefs and patterning that lead them to avoid picking up the phone. Or in a health program, it’s predictable that your clients will be derailed by, say, sugary sweets.

You can then build structures into your program to account for these obstacles.

  1. Start STRONG.

Surprisingly… one of the most common times for people to quit out of a program is right at the beginning.

Why? Because of a yeah-but, of course…

Did I make the right decision?

Your client is almost ALWAYS going to ask themselves, on some level, if they made the right decision in joining your program. (It’s not you. They do this when buying just about anything.)

The solution is to design your program to deliver a RESULT or mini-result right at the very beginning.

Results create momentum. Success leads to more success. Success also provides PROOF to the squishymind that everything is okay and that we’re going to “get our money’s worth,” so to speak.

You can create results and momentum via a 1-day intensive, or simply a set of “kickstart exercises.” Or a special plan of action at the beginning. (Think: the first 2 weeks of quite possibly every weight loss plan ever devised.)

Whatever it is, get it going right after the sales conversation, or – even better – while you have them on the phone. Give them the exercises. Get that day or session on the calendar. This will get your client into action and quiet her doubts and fears.

  1. Be STRONG in your accountability.

So you’ve got someone who just paid you ten grand for 6 months. Guess what? This gives you a LOT of permission to step it up.

Your clients want you to step it up. They want you to be strong in your leadership, and hold them accountable.

If you’re a private coach, co-create action steps with your client at every session, and check in with them to see if they’ve done it.

In a group program, build in accountability buddies as a program benefit. Pair people up and have them check in with each other on a regular basis and report their progress.

One of the main things people are investing in with a high-end program is accountability to get it done. This doesn’t mean you babysit people. It does mean you have their back and call their attention to the commitments they are honoring – or not honoring.

  1. Speak to their “yeah buts all the time.

No, really. In every article, every video, every Facebook post.

ALL. THE. TIME.

Why? Because the yeah-buts start loooooong before peeps ever step into your program.

As a transformational leader, your #1 job is to raise ambitions (so well put, Brendon) and shift their perspective so they can BELIEVE new possibilities they never considered for themselves. And SEE the opportunities they’ve never seen before (which always there, by the way).

This kind of thing takes TIME. Multiple touches. All-the-time immersion in what they need to believe and understand, before they can take action.

Do this well, and you’re going to provide a TON of value for your whole community, whether someone signs up with you or not.

Marketing to the yeah-buts makes it more likely that what they learn in your program will feel familiar, and when its time for them to sign up and do the work, they’re ready.

  1. Choose your bonuses to melt the yeah-buts.

For example, let’s say you have a program on teaching people how to hold sales conversations. One common yeah-but you come across could be, “I don’t have a program to sell yet.” So a great bonus could be a simple training on how to create your first program.

Or, you could include a recipe book as a bonus in a healthy eating program to counter the “I don’t know how to cook” yeah-but.

Bonus tip: Make your bonuses specific and easy to consume.

  1. Continually show them it’s possible.

Want to know the #1 yeah-but?

The #1 thing that stops people… hands down… across the board… no matter what niche you’re in?

It’s not money…

It’s not time…

It’s thinking it’s not possible. Or, more specifically, that it’s not possible for them.

So, show them that it’s possible. Showcase successes of your clients… and your own. In articles, emails, Facebook page… etc.

Yes, this is where those selfies of you on the beach sipping maui-tais come in handy. Or whatever “success” looks like for your people.

Clients need to know that they can do it. Because you’ve done it, and your clients have done it.

  1. Give people small wins.

When your peeps make progress, they stay in the game.

Even small successes keep your clients engaged, inspired, and moving forward. So design your program to deliver small wins, and celebrate the small wins.

What’s an example of a small win, you ask? Just about any action step you would ask a client to take, and then they complete.

It’s a mini-miracle when clients take action. Why? Because they, like everyone else on the planet, is wired to resist change!!

So give people small milestones and celebrate those mini-miracles. All the time! Miracles beget more miracles. Big or small, celebrate them all.

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So now you can see just how powerful the design of your program is to the RESULTS your clients achieve.  It’s true whether you have umpteen certifications or you’re just starting out.

We’ve barely scratched the surface here… but this is plenty to get you started.

It’s totally normal to have a little worry about really being able to help people – we all do… because we care.

By paying attention to these 7 things, you don’t have to let that “yeah-but” stand in your way any longer. 😉